Overview

I lead the end-to-end maintenance of the Latinx LIFE (a non-profit’s) website.

Currently crafting a digital experience that caters to two distinct audiences: individuals seeking critical resources and funders supporting the mission.

This initiative involved integrating a donation platform, streamlining navigation for English and EFL (English as a Foreign Language) speakers, and creating a visually compelling interface to resonate with funders.

By merging usability with inclusivity, I ensure the platform empowers users while advancing organizational goals.

This project exemplifies my dedication to leading user-centered design solutions that drive social impact.

Details

Time Frame: 7 years + counting

Role: Design Lead

Current Team: 1 UX/UI Designer, 3 UI Design Interns

Site status:

80% updated (are we ever truly done though)?

  • Designing a page that encompasses future and past focus areas

  • Updating homepage with navigation to site pages of importance

  • Adding motion graphics

  • Adding animations

  • Fine tuning the white spacing

My role:

  • Developing new rituals and ways of working to aid collaborative workflows across a team in different time zones

  • Partnering with senior leadership to guide and align strategic decisions

  • Developing GenZ research panel to gain early actionable feedback

  • Mentoring entry-level interns to develop foundational skills in UX/UI design, focusing on website design principles and best practices

Collaborative Design Process

notes, wireframes, and brainstorming

Fall time is game time.

When the organization decided to host Noche de Fiesta, it was 2 months before the event date — meanwhile, it was already crunch time as we were just starting Hispanic Heritage Month (an annual high traffic time for the website)

This page consistently needed fast deliverables (less than 24 hours) as event logistical deadlines changed and information coming in from vendors & sponsors.

Between Figma, the website platform, and a multitude of Slacks & emails — countless iterations of this webpage were live. Quick decisions had to be made.

Priorities for NDF Page:

  • Goal: user(s) to RSVP (led externally to Eventbrite)

  • Mention hosts and sponsors

  • Mention things to do

  • Add logos of vendors

  • Create and track vendor and sponsor forms

  • Report to hosts (every 2 days) with attendance RSVPs, website page views, and clicks

Not pictured: the real MVP—the spreadsheet that tracked every event detail, from logos to sponsors, that made sure the hosts didn’t mix up the cupcake guy with the DJ.

Portfolio updates coming soon!

Interested in exploring the site more?

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Experience will be soon transferred to this new platform.